Our Team

The people behind UP Cocreate.

A cross-sector team built to deliver strategy, design, and growth — from behind the scenes.

Founders

Built by leaders who've done the work.

Shobha Bagrecha, President of UP Cocreate

Shobha Bagrecha

President

Shobha Bagrecha leads UP Cocreate as President, overseeing client relationships, strategic partnerships, and organizational growth. With deep roots in sustainable enterprise, supply chain management, and cross-cultural business development across Latin America and beyond, Shobha brings a grounded, human-centered approach to building organizations that scale with purpose. Her work spans mission-driven commerce, product development, and operations — building ventures that perform with integrity and lasting impact. At UP Cocreate, she ensures every client engagement delivers real, measurable outcomes — not just deliverables.

  • Leadership
  • Business Development
  • Sustainable Enterprise
  • Operations
  • Latin America
  • Cross-Cultural Strategy
Diego Cob, Co-founder and Product Lead at UP Cocreate

Diego Cob

Co-founder · Product Lead

Diego Cob is the Co-founder and Product Lead of UP Cocreate, driving product strategy, digital transformation, and client delivery. With 20+ years of experience across international development, UX design, and digital product management, Diego has led high-impact initiatives at the United Nations Development Coordination Office across 131 countries, designed platforms used by millions through USAGov at Bixal, and built purpose-driven ventures in Costa Rica and the United States. He holds an Executive MPA from NYU and University College London, a BA from Williams College, and holds certifications in PMP, CSM, CSPO, and SAFe methodologies. Diego speaks Spanish, English, and Mandarin.

  • Product Management
  • UX Design
  • Agile
  • PMP
  • UN
  • USAGov
  • Multilingual
  • Digital Transformation

What drives us

Our values.

Co-creation first

We never deliver strategy without the people who will live it.

Impact over output

We measure success by what changes, not what we ship.

Global by design

We build for diverse audiences, in multiple languages, across sectors.

Ready to work together?

Tell us what you're building.

Get in touch